And of course everyone is complaining how bad business is…well wake up and smell the coffee: drop your prices.
Coche-Dury 2001 Meursault 1er Cru Perrières at 855 euros? Well there is certainly some sucker out there willing to waste his wad, but back in the days that was a 350 euro bottle max…and even then you had to find a punter.
I sold 1996 Chambertin from Rousseau at 100 euros a bottle; even in the fifteen years that have past, today’s price of 900 euros…900% inflation seems just a tad excessive.
Armand Rousseau’s wines are fantastic, but would you really feel good about paying 100 euros a glass? And the rest…